What your website traffic report is really telling you

Law firms often evaluate the performance of their website and other digital marketing channels based on website traffic reports. This can lead to false conclusions and an unclear sense of what can be considered effective.

Evaluating performance solely on a website traffic report is an outdated way to measure marketing success. Law firm marketing teams and lawyers need to look at the entire picture in order to evaluate the effectiveness of their legal marketing tactics.

To get a clear sense of what your website traffic report actually means and how your law firm can be more effective with their legal marketing, download the Findlaw whitepaper “Your Traffic Report is Lying to You.

This whitepaper will guide you through:

  • Search engine and search result changes

  • Consumer behaviour - How lawyers are found online 

  • Website traffic trends 

  • Using metrics as a part of your story, not the entire thing