Psychological Factors that Drive Website Success
Date: July 25, 2018 | Time: 1:00 p.m. – 2:00 p.m. EDT
Are you getting visitors to your site but they are not contacting you? If your website isn’t designed to motivate them, it’s designed to fail. “Conversion” is the science of getting site visitors to actually contact your law firm. In this webinar, you’ll learn techniques that can help you capitalize on the emotional factors that motivate website visitors to take action.
How To Future-Proof Your Law Firm
Date: August 23, 2018 | Time: 1:00 p.m. – 2:00 p.m. EDT
Balancing the needs of your business against the needs of your clients is a constant challenge. Register for this upcoming webinar to explore three concepts that are fundamental to the long-term success of your law firm: branding and reputation, online marketing, and business development. We’ll explore steps you can take right away to address these topics. Then we’ll discuss what a future-proof approach may look like for your firm.
Don't Let Your Brand Go to Waste
Date: September 27, 2018 | Time: 1:00 p.m. – 2:00 p.m. EDT
Aligning your perception of your firm and how potential customers perceive your firm among the competition – and reaping the business benefits therein – often comes down to one of the most marginalized assets a law firm has: its brand. Listen to this webinar to discover the true value of a brand, even for a small law firm. We’ll explore the five core components of a brand and how to develop yours. Most importantly, we’ll share findings from a FindLaw study that show how a strong brand can deliver measurable impact for your business.
10 Strategies for Growing Your Law Firm
Date: October 25, 2018 | Time: 1:00 p.m. – 2:00 p.m. EDT
Did you know that 85% of consumers use the Internet to find local businesses? “Online presence” is the new business card! The web is constantly influencing consumer behavior and how businesses connect with potential customers. In this webinar, you will learn how to establish a robust and visible online presence that allows consumers to find you, connect with you, and do business with you.
Participants may wish to use this program towards substantive Continuing Professional Development hours with the LSO. Attendance certificates available upon request.