Law firm marketing: Why mobile search is crucial to success

Owning and utilizing your digital presence is essential to the growth and success of your law firm. Having your website not only optimized for desktop use but also having it fully optimized for mobile devices is more important than ever. Studies show that local and mobile search is one of the largest ways that existing and prospective clients use to reach you.

Findlaw gathered data from more than 10,000 sites and determined that a third of all law firm web traffic comes from local and mobile search. The whitepaper “Are you ignoring a third of your firm’s business potential” explains why it is critical for law firms to have their websites optimized for local and mobile searching.

This white paper uncovers details about how legal consumers search and how your firm can achieve the best results with your law firm marketing.

It includes a look at:

  • Understanding the difference between desktop, local and mobile search

  • The specific needs of local and mobile users

  • Optimizing your law firm website and creating the best search experience