5 Steps for Successful Blogging
There are countless benefits to establishing a blog for your law firm. For instance, when a client is faced with legal issue, their first step is usually to go online to find out more information about their scenario. Creating a blog section on your website is a good step towards appearing in search engine results. Having a blog is a way for you to show off your expertise and drive traffic to your firm’s website through SEO and social sharing.
To ensure your blogging efforts don’t go to waste, you’ll need to focus in on a number of areas. See below for 5 steps to follow when creating your blog:
Instead of attempting to cover a wide range of legal issues, focus in on your practice area/area of expertise. This way you’re sure to reach your target audience vs. prospects that won’t be the right fit. When you create your blog posts, make sure you’re using keywords that your target audience (clients) are searching for (avoiding legal jargon).
When you decide to create your blog, don’t go in blindly. Plan out your content and how often you’ll be posting. You’re busy as it is right now, but setting aside 20 – 30 minutes each week to write one post can be enough to get you into the swing of things. Decide on one topic/issue you’re going to cover for the week and write a post on that. Posting regularly (once or twice a week) will not only keep you on track but it will also let your audience know when they can expect to see fresh content. Regularly updating your content will also help build your website’s authority with search engines – in turn bringing more traffic to your site.
If you hone in on your practice area, the more likely you are to create great content. You’re an expert in your area write on the issues that you know best. A great tip is to think about what clients have asked you in the past and create content based on that. When you’ve decided on your topic, make sure to do some keyword research around it, so that you can get the most out of your SEO efforts. Optimizing your blog posts is crucial to making the most out of your blog efforts.
Promote, promote, promote! Don’t let all your hard work go to waste, be sure to promote the content you’re creating. Publish all of your posts across your social channels and try to get your audience to ask questions. Encouraging a dialogue is a great way to show that you’re present, engaged and ready to help. Testing out sponsored posts on social is also a great way to make sure you’re reaching your target audience and to see what kind of content receives the most engagement.
Once your blog matures a bit, you’ll be able to track your efforts with Google Analytics to see what’s working and what isn’t. You may see a trend in content – where one topic or category is receiving a lot more traffic than another. You might also notice that certain headlines are receiving more clicks than others. If you notice trends, focus in on them to create better more engaging content.
Creating a blog on your website is one thing, doing it well is another. For more tips on how you can get the most out of your blog contact a FindLaw representative today.