HOW TO SEIZE YOUR DIGITAL MOMENT
Life moves fast and so do opportunities to engage consumers, so make sure you’re making the most of every moment. There are a few essential tactics to pay attention to that help ensure you’re seizing all the chances you get.
1. Be there
In order to have a moment available to you at all, you need to be where your consumers are looking. Which means your online presence needs to be in order. Think posting on social (Facebook, Twitter, LinkedIn), blogging, appearing in reviews, and search ads/results.
2. Be useful
Make the most out of your advertising dollars. When you’re running search adword campaigns, make sure you’re taking advantage of “extensions.” Extensions allow you to expand your ad with additional information, including: call buttons, locations information, additional text and more.
3. Be quick
Don’t make a prospect go through hoops to find the information they’re looking for. Your website needs to be: well-designed, mobile friendly, with content that speaks to the prospect and clear calls-to-action to get them to contact you. You should also perform a site speed test, to ensure your website is up to par.
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