fundamentals of legal marketing for Small Law Firms

How do small law firms market?

Large firms have teams to do the work, but working within a small firm requires an alternate strategy. In order to be successful with small law firm legal marketing, lawyers will need to understand the basics of marketing and have a system in place to maintain their site.

The “Legal Marketing 101: A Guide for Small Law Firms” playbook will provide you with an understanding of fundamental legal marketing concepts and get you started on successfully marketing your small law firm.


Topics covered in this playbook include:

  • Integrated marketing

  • Branding strategy for law firms

  • Understanding legal consumers

  • Leads and lead generation

  • Effectively managing intake matters