7 Strategies for Finding More Clients
Digital marketing is the future, is your law firm on top of it? See below for seven strategies you can use to find more clients.
1. A responsive website
Your website should be created with your client in mind. That means making it user-focused. It should be easy to navigate with clear messaging, calls-to-action and designed for every platform. This means ensuring that it’s both desktop and mobile-friendly.
2. Organic search
Search engine optimization is essential. While it’s true that there are over 200 ranking factors that are constantly changing, not keeping on top of it will mean not ranking on search engines like Google, Bing and Yahoo. You want to optimize your website for both branded and non-branded search. That means putting in the effort to build out your website for search terms relevant to a question your client may be searching for online. You can do this by creating a blog section and tackling one issue/keyword in each post.
3. Paid search
Budgeting for search ad campaigns is the right move. Search ad campaigns are highly targeted and appear at the top of search engine rankings. Paid search results are easy to measure and happen almost immediately. Impressions to your search ads are completely free; you’ll only pay when your ad gets clicked on.
4. Social media
Your clients are on social media, so you better be too. If you don’t already have a presence on social media it’s time to create one. Once you’ve created your social account(s), make sure you’re putting your best foot forward. This means staying true to your firm’s brand, maintaining your reputation by upholding your firm’s values and providing clients with valuable insights and expert opinions.
5. Online reviews
Online reviews are one of the defining factors a client looks at when searching for representation, in fact 88% of legal consumers consider a lawyer’s “reputation” one of the top two hiring factors. Prospects want to hear firsthand experiences of clients that have chosen you in the past. It’s not just word of mouth referrals anymore, clients are doing their due-diligence and researching heavily before they choose to contact you, which includes looking for online reviews about you and your firm.
Did you know that video receives 1200% more shares than text and images combined? Having videos that showcase you and your firm are a great way to introduce clients to your brand and values. Video can provide the human touch that images and text can’t. Clients are much more likely to engage with your website and content, if you include video.
7. Key Performance Indicators (KPI’s)
Analyzing your marketing efforts is critical. Keep an eye on what assets or campaigns are driving traffic and conversions. Take a look at the following and make sure to keep track of what campaigns are bringing in:
- Number of Contacts
- Engagement Rate
- Cost Per Lead
- Close Rate
- Net Promoter Score or clients’ willingness to recommend your services.
Once you’ve analyzed what’s working and what’s not, use those learning’s to a build a more successful marketing campaign.
Talk with a FindLaw representative today to learn how we can help you optimize your digital marketing efforts.