Reaching Clients in the New Digital Landscape
May 23, 2017
Reaching clients in the New Digital Landscape
It’s both harder and easier than ever to reach prospects. Digital marketing has completely changed the playing field. You’re now able to reach a much wider range and more targeted group of prospects compared to other activities like print ads or billboards – but this means your competitors can too.
So are you doing all you need to, to be seen?
There a few key things to consider when it comes to legal marketing. To start, it begins with a detailed website that shows off your expertise, style and personality. Remember, more and more prospects are searching on a mobile device, so make sure your website is designed to be mobile friendly too.
Don’t think it ends there though. You need an integrated marketing plan that includes blog posting, sharing on social channels, gathering reviews and testimonials from past clients and more.
Digital marketing does require a number of elements in order to be successful. However, there are ways you can streamline your approach. Start by assessing your own abilities and whether your grasp on how it all works together is enough. You need to stay competitive in this new environment.
Consult with a FindLaw representative to see how your firm can stay on top. Connect with us now.