3 Tactics to Help Ignite An Effective Marketing Campaign For Sole Practitioners

3 Tactics to Help Ignite An Effective Marketing Campaign For Sole Practitioners

3 Tactics to Help Ignite An Effective Marketing Campaign For Sole Practitioners


As a sole practitioner you have cases to manage, clients to bill and paperwork to complete - not to mention answering phone calls in-between these activities.

Marketing is one of the most important things you can do to keep your practice ignited. However, it’s likely that you’re currently dedicating a very small amount of your time to this essential task.

Below are three tactics you can use to accelerate your marketing campaign today.

1) Confidently exploring the unknown

As a solo practitioner, you have to balance generating new clients, while managing your existing case load. You need to market yourself, but you don’t know where to start.

An easy way to begin can include writing a brief description about your practice that shows dedication to your clients. Then you can begin researching a suitable digital marketing strategy and vendor to help you create an SEO optimized website, an integrated social media campaign, or paid search advertising. Confidence comes from doing your research and starting a conversation with a vendor you trust.

2) Marketing Consistency

Effective marketing campaigns follow an equation you’re already using to succeed in many areas of your practice: consistency. As with any professional endeavour, consistent habits are the fuel behind a well-oiled operation. Locking down a routine approach to your marketing strategy will ensure that you are following up on your goals.

For example, if you have chosen social media as the ideal avenue for your marketing plan, you can deploy a specialty marketing tool that ensures consistency is exercised - a social media calendar. Marketing professionals frequently use social media calendars to ensure that targeted goals are set and met. They enter schedules for frequencies of posts and content ideas into the calendar so that they can track progress.

When you create a marketing schedule, you establish routine. Once that happens, your campaign strategy transforms from an elusive idea to a goal with specific, follow-through tasks.

3) Analyze Your Caseload

Preliminary research on marketing strategies will offer you a glimpse of the skills, strategies, and time allotment needed to design a marketing plan that works for you.

The next step is to assess the areas where you’d like to invest your time independently, and where leaning on the skills of a vendor will maximize your marketing opportunities.

In addition to generating content, vendors can also help to determine a suitable budget for your marketing campaign. Beyond the typical ways clients find your practice, marketing professionals zoom –in on precise digital locations legal consumers can be found, while keeping to your budget.

Dynamic marketing strategies are available to you via diverse channels. Once you’ve done some exploring, it’s time to choose the path for you. Setting up some time with an expert vendor can help you explore your options so you can pin down your ideal marketing strategy. Connect with a Findlaw representative to see how we can help.